Trust Equation

There are 3 positive factors crucial for nurturing trust, credibility, reliability, and intimacy.

1. Credibility indicates your reputation, capabilities, or professionalism demonstrating your knowledge and competence in specific areas.
2. Reliability shows consistency in deliverables such as a track record of continuous success
3. Intimacy represents the emotional connection or empathy you establish in your interactions

However, there is a drawback factor that can diminish the impact of these 3 positive factors, and that is ‘self-orientation.’ Trust can decrease if people perceive that all the good works primarily benefit you or a specific individual.